Sponsors

  • Nippon Rent-A-Car
  • SHIMIZU CORPORATION
  • TOKYO SKYTREE
  • Toray Industries, Inc.
  • Nagoya Railroad Co.,Ltd.
  • Mitsubishi Chemical Holdings Corporation
  • ORIX
  • TOYOTA

Past Episodes

#34

UP DATE
Tue 14 Nov, 2017

Suzuki’s Localization Strategy in India. Toys for Adults.

AIRTIMES

CNBC Asia: Sun 19 Nov, 2017
METRO TV:Sun 19 Nov, 2017
USTREAM: Tue 21 Nov, 2017
NIKKEI CNBC:Sun 19 Nov, 2017

Suzuki is expanding its presence in India’s fast-growing car market. We report on its localization strategy.
 A Japanese toy maker is seeing strong sales in spite of the shrinking number of children. Their secret is toys targeted at adults.

Program A

Project Japan 

 India maintains an economic growth rate of more than seven percent and the car market is expanding at an accelerating pace. Japanese car maker, Suzuki Motor, has a more than 50 percent share of this market of 1.3 billion people. We learn about its localization strategy.

Program A

WORLD BUSINESS SATELLITE 

 A company in Japan is coming up with hit products targeted at adults in a market where growth is said to have stalled due to the shrinking number of children. Their secret: toys themed around food. So, what kind of toys are they? We report on their unique collaboration strategy.

Program A

Project Japan *

 Six and a half years have passed since the earthquake, tsunami and nuclear plant accident that wreaked havoc in Fukushima. This summer, a study tour was organized for university students from five countries to learn about the current situation in the prefecture. What were their impressions?

 * Available only on CNBC Asia.

 

Sponsors

  • Nippon Rent-A-Car
  • SHIMIZU CORPORATION
  • TOKYO SKYTREE
  • Toray Industries, Inc.
  • Nagoya Railroad Co.,Ltd.
  • Mitsubishi Chemical Holdings Corporation
  • ORIX
  • TOYOTA