Sponsors

  • Mitsubishi Chemical Holdings Corporation
  • TOYOTA
  • Nippon Rent-A-Car Service, Inc.
  • SHIMIZU CORPORATION
  • Toray Industries, Inc.

Next Episode

#9

UP DATE
Tue 22 May, 2018

Taking a Stroll through Tool Street. / Japanese Firms Eye African Agriculture

AIRTIMES

CNBC Asia: Sun 27 May, 2018
METRO TV:Sun 27 May, 2018
USTREAM: Tue 29 May, 2018
NIKKEI CNBC:Sun 27 May, 2018

We head out to a street in Kappabashi, Tokyo, which is concentrated with shops selling tools related to “food”. Program host, Makiko Utsuda, also tries her hand at making food samples.
A report on the latest initiatives by Japanese companies eyeing opportunities in Africa, which has been referred to as the “last big market”.

 

 

 

Program A

Tokyo Trek: Kappabashi Tool Street

“Tool Street” in Kappabashi, Tokyo, is lined with shops selling products for kitchens both at home and restaurants. Program host, Makiko Utsuda, visits a popular knife shop, as well as an establishment making food samples, where she’s given a lesson in this uniquely Japanese art.

Program A

Japanese Firms Eye African Agriculture

Africa is attracting interest from around the world as the “last big market”. By 2050, its population is forecast to exceed 2.5 billion, of which 1 billion is said to be middle-income earners who typically drive spending. We report on the challenges taken on by Japanese firms to enter the African market. What are the strategies of Ajinomoto and Mitsui, both of which are targeting the local food and agriculture markets?

Program A

Long-Seller Lab: Tarami’s Fruit Jelly

Fruit jelly is jelly containing actual pieces of fruit. The top market share is held by Tarami. We find out the story behind its birth. Originally a fruit wholesaler, the company wanted to find a way to use fruits that didn’t meet government specifications and couldn’t be shipped to market. That’s when it hit on jelly. It continued to make improvements and the product has become a huge success, with 200 million sold annually.

Program A

Long-Seller Lab: Licca-chan

“Licca-chan” is a dress-up doll that’s celebrating the 50th year of its birth. Widely recognized, it is even listed in a directory of entertainers. To date, more than 60 million dolls have been sold. The secret to its long-lasting popularity is said to be a “software strategy” through which the company has created a compelling doll world story.

Program A

Kyowa: Japan’s Most Employee-Friendly Company, Part 2

“Kyowa” is a company that cares for the well-being of its employees. The elderly and employees with disabilities receive equal remuneration, and pregnancy and childcare leave is offered in full. The company motto is “You can’t live unless you’re tough. And you have no right to live if you’re not gentle”. That spirit continues to be carried on to this day.

* Available only on CNBC Asia.

 

Latest Episode

#8

UP DATE
Tue 15 May, 2018

Becoming Japan’s Most Employee-Friendly Company. / Heshiko of Mihama

AIRTIMES

CNBC Asia: Sun 20 May, 2018
METRO TV:Sun 20 May, 2018
USTREAM: Tue 22 May, 2018
NIKKEI CNBC:Sun 20 May, 2018

Kyowa is the second-biggest manufacturer of randoseru, or school backpacks, in Japan. We learn about its efforts to become the country’s most employee-friendly company.
“Heshiko” is a traditional food of the Wakasa Bay region. The secret to its delicious taste is in the preparation method. From home-cooking to dishes made at local restaurants, we get a taste of the plethora of heshiko cuisine.

 

 

 

Program A

Visual Tech for Safer Driving

The use of dashcams by buses and taxis in Japan now exceeds 50 percent. Technologies are being developed to utilize data from such dashcams to make driving patterns that can lead to traffic incidents more visible. We learn about the latest initiatives.

Program A

Heshiko of Mishima

We head to the port town of Mihama, Fukui Prefecture, and discover “heshiko”, mackerel fermented in rice bran. From home-cooking to dishes made at a local restaurant, we get a taste of the breadth of heshiko cuisine.

Program A

Becoming Japan’s Most Employee-Friendly Company

Randoseru, or school backpacks, have been evolving not just in terms of color choices, but also functionality and features. At Kyowa, the second biggest manufacturer, every employee makes a thousand of them every day. There’s no overtime and 100 percent of people who take maternity or childcare leave return. We find out what it’s doing to become Japan’s most employee-friendly company where even young workers won’t quit.

* Available only on CNBC Asia.

 

USTREAM

Checkout the latest episode in USTREAM.

Websitehttp://www.ustream.tv/channel/channeljapan/

Sponsors

  • Mitsubishi Chemical Holdings Corporation
  • TOYOTA
  • Nippon Rent-A-Car Service, Inc.
  • SHIMIZU CORPORATION
  • Toray Industries, Inc.