CNBC Asia: Sun 14 Dec, 2014
METRO TV:Sat 20 Dec, 2014
USTREAM: Tue 16 Dec, 2014
NIKKEI CNBC:Sun 14 Dec, 2014
The 2020 Olympic and Paralympic Games in Tokyo are an opportunity for Japan to promote itself on the world stage. But do Japanese people themselves have a clear understanding of the qualities and attractions of the country? We report on a recent symposium where overseas experts discussed this issue.
The Subaru Telescope on the Big Island of Hawaii is regarded as one of the world’s most powerful telescopes. Behind the scenes, a Takumi is working to ensure it functions consistently and without fail. Correction lenses attached to the telescope are made using ultra-high precision processing techniques with a margin of error of just two-10,000ths of a millimeter. We find out how one Takumi developed a machine to achieve this feat.
PROJECT JAPAN *
The Toshiba International Foundation recently held a symposium, inviting overseas experts on Japanese culture and business to identify the strengths of Japan and the most effective ways of promoting them to the world. One researcher described Japan’s strength as its “diversity”, pointing out that it is an aspect overlooked by many Japanese. We explore some of the attractions of Japan that may have global appeal.
WORLD BUSINESS SATELLITE
”QVC Japan” is a fast-growing television shopping channel. One reason for their success is a strategy to compel viewers to shop on impulse. Meanwhile, Origami is an entrepreneurial venture that drives impulse shopping among smartphone users. By following favorite shops and brands among its list of more than 700 partners, users can easily access information on new products and purchase them right away. We look at various tactics being employed to get consumers to buy on impulse.
WORLD BUSINESS SATELLITE
Inbound visitors to Japan are on track to reach a record 13 million in 2014 and the growing number of foreign travelers is spurring change in the Japanese market. A confectionery maker has set up displays in five languages and expanded its sales floor to cater to non-Japanese, while a makeup brush maker opened its first directly-operated outlet in Kyoto. We introduce some of the initiatives of Japanese companies as they tap into this burgeoning market.
Telescopes are equipped with correction lenses. An ultra-high precision machine has been developed to process these components with a margin of error of just two-10,000ths of a millimeter. As there is minimal vibration, the grinder is said to produce an unusual effect. What’s more, when metal plates are processed by the machine, three-dimensional patterns emerge. We find out how this master craftsman arrived at his invention.
Dawn of GAIA *
Many countries around the world are unsuited for agriculture. For example, in desert regions in the Middle East, scorching temperatures and lack of moisture in the ground make growing vegetables virtually impossible. Meanwhile, landlocked nations rely on imports for seafood. We report on how Japanese companies are now using technology to make the impossible possible and bring exquisite tastes to the dinner tables of consumers around the world.
* Available only on CNBC Asia.