Sponsors

  • Mitsubishi Corporation
  • Nippon Rent-A-Car
  • SHIMIZU CORPORATION
  • TOKYO SKYTREE
  • Toray Industries, Inc.
  • “ANA”
  • Nagoya Railroad Co.,Ltd.
  • Mitsubishi Chemical Holdings Corporation
  • ORIX
  • TOYOTA

Past Episodes

#39

UP DATE
Tue 18 Dec, 2018

Exploring Asakusa & Kappabashi. / The Branding Strategy of a Top Japanese Firm

AIRTIMES

CNBC Asia: Sun 23 Dec, 2018
METRO TV: Sun 30 Dec, 2018
USTREAM: Tue 25 Dec, 2018
NIKKEI CNBC: Sun 23 Dec, 2018

Program host, Makiko Utsuda, explores Asakusa and Kappabashi, two popular tourist sites among foreign visitors.
We find out the secrets behind a top Japanese company’s branding strategy.

 

 

 

Program A

Tokyo Trek Selection: Asakusa & Kappabashi

From our past Tokyo Trek episodes, we revisit our walks in Asakusa and Kappabashi. In Asakusa, program host, Makiko Utsuda, takes a ride in a jinrikisha, or rickshaw, and also checks out a shop selling traditional drums used during festivals. In Kappabashi, she discovers a street lined with shops selling various cookware and dishware, and tries her hand at making food samples.

Program A

The Secrets to Yamaha’s Branding Strategy

Yamaha Motor is a world-renowned motorcycle brand. It has also been ranked third in a survey of growing brands of Japanese multinational companies. The key to its style of brand enhancement is what it calls “3S”.

Program A

The Queue: Egg Sandwich

A café in Kyoto has been drawing long lines of people. They all come to have a taste of a certain egg sandwich. A hearty, and thick, Japanese-style rolled omelet that’s sandwiched between two slices of fluffy bread. We discover the secrets to this popular menu item.

Program A

The Queue: Atami Purin

Atami City, Shizuoka Prefecture, is known as an onsen hot spring resort. Nearby Atami Station, a shop called “Atami Purin” draws crowds of customers, some who wait in line for up to an hour. The rich-tasting and smooth-textured Japanese-style pudding was born from the passion of a local resident who wanted the town to regain its past energy.

Program A

Hita’s Chicken Culture

Hita City, Oita Prefecture, is known for its beautiful townscape and has been referred to as the “Little Kyoto of Kyushu”. Loved by local residents from long ago is chicken cooking. One of the most unique dishes is “maple”, which is made with a certain part of chicken that’s stewed. What exactly is it and how does it taste?

 * Available only on CNBC Asia.

 

  Producer
  Gentaro Kobayashi(NIKKEI VISUAL IMAGES)

 

Sponsors

  • Mitsubishi Corporation
  • Nippon Rent-A-Car
  • SHIMIZU CORPORATION
  • TOKYO SKYTREE
  • Toray Industries, Inc.
  • “ANA”
  • Nagoya Railroad Co.,Ltd.
  • Mitsubishi Chemical Holdings Corporation
  • ORIX
  • TOYOTA